What Digital Marketing Courses Should I Take?
are you just getting started in the world of digital marketing? are you looking to improve your knowledge and skills? There is a multitude of different courses available that can help you get ahead of the competition and position yourself for success. But with so many courses to choose from, how do you know which one will be right for you? Before you make your decision, it’s important to take some time to compare your options. Determine which digital marketing course will provide you with the results you want most and the experience that best matches your needs.
How do I know what Digital Marketing courses to take?
The best course for you will depend on your interests, how much time you have available to learn, and how much you want to invest in learning digital marketing. To give yourself some context, here are some good questions to ask yourself when selecting a course: What would be my career goal if I completed each of these courses? Which track will help me most quickly reach that goal?
How much does each of these courses cost and what would be my ROI (return on investment)? Could another free resource fill in any gaps that exist between these paid resources? If so, which one(s) should I use? How long do I need to complete each course before taking it again? Do I need any additional training or certifications before enrolling in these courses? Are there other online courses related to digital marketing that might interest me? If so, what are they and why should I take them instead of or in addition to these ones listed above?
Online course vs. in-person course
It’s easy to take a course online: You can sign up, pay, and start it anytime you want. That convenience comes with a catch, though: There’s no one available to answer your questions if you get stuck or have problems. And that can lead to frustration and stress—so be sure to find out whether an online class offers support. (For example, at TALEEM, we offer free office hours every week for students enrolled in our classes.) If you prefer a more traditional learning environment, consider signing up for an in-person course.
Even if it means commuting to another city, taking time off work, or paying more money. Attending courses on-campus might make sense if they help you learn better than online courses do. When choosing between in-person and online options, ask yourself what kind of learner you are? Do you prefer guided instruction from teachers who are there to answer your questions when needed? Or do you like being able to go at your own pace without having someone watching over your shoulder?
Is an in-person course worth it?
There are many respected online courses (like those from Coursera) that can help you learn digital marketing skills—for free. While there’s merit in hands-on learning, you should consider whether a full-time course at a college or school of business is worth it for your goals. For example, if you have no interest in an advanced degree and simply want to improve your skills for a promotion or pay raise, online courses might be enough to get you there.
On the other hand, If you’re interested in an advanced degree or changing careers entirely (such as becoming a professor), continuing your education at a four-year college or university could be a better investment than spending money on certificates or professional development courses. The choice depends on what you want out of your career, but don’t overlook free resources. A little digging may turn up some great options!
Does a digital marketing degree matter?
Not everyone has (or can afford) a degree in digital marketing. In fact, you don’t even need to get a degree at all to make it as a digital marketer. Having said that, some of today’s best digital marketers got their start in college. So what matters more than having a degree is whether or not you really have an interest in pursuing it! If you do, then going for it with everything you have is always worth your time and money. If not, then online courses and online programs are an easy way to learn as much about digital marketing as possible without breaking the bank on tuition costs.
Either way, Udemy’s Become a Digital Marketer Bundle is a good starting point. You get 6 hours of lectures from 10 different instructors for just $29—that’s less than $5 per course! You’ll also gain access to one-on-one support from mentors who have helped thousands of students pass certification exams. Once you’re done with those courses, take any other course related to digital marketing.
The cost difference between taking classes and learning online: While many schools charge upwards of $200 per credit hour, our members pay just $10/per course.
The best digital marketing tools are free
Online marketing is affordable. However, many companies spend thousands of dollars on advanced software that they don’t need. In fact, some free tools are more powerful than their premium counterparts. The best digital marketing companies use a combination of these free tools to get things done quickly and cost-effectively: Google Analytics, Google AdWords Keyword Planner and Keyword Tool, Buffer (Social Media Management), and WordPress (Content Management System), Ahrefs (SEO & Backlink Research).
While Google Search Console is also great for tracking your organic rankings and managing local listings. It isn’t technically free—though there are plans starting at $150/month if you want all of its extra features. If you have any questions about which digital marketing tools would be best for your business, feel free to reach out!